When you enabled Google Analytics (GA) on your website maybe you thought "I don't really have another viable option". Or maybe you thought "the negative effect on my visitors isn't that bad, is it?" Both are relatable, but recently Data Protection Authorities have put GA under a microscope and concluded it actually is pretty bad. Some things in GA violate the GDPR. Apart from the question of whether it is legal or not, the fact that your visitors are tracked across the internet - we feel - is just awful. And, as it turns out, you do have options.